New: Adaptive on Social

May 2026

🚀 Introducing Adaptive creatives on social inventory!

What is it?

Adaptive are flexible and responsive creatives that adapt to any campaign goal. They automatically adapt size, layout, and components to fit any available placement across devices and channels, giving broad reach with minimal setup.

Adaptive creatives are now available on social inventory, enabling advertisers to run Social using the same assets without needing a product catalog.

Who is it for?

All customers using Commerce Growth, GO campaigns, and Criteo GO.

What value does it deliver?

• Custom Flow: Adaptive on Meta enables faster campaign activation and broader eligibility. Brands can now scale social campaigns without a product catalog while maintaining consistent creative capabilities across open web and social media.

• GO Campaigns Supported: Advertisers without a product catalog can now activate Social Ads within GO campaigns.

🌟 Learn More