Image Ads
Image ads are banner advertisements created with static images or GIFs. They showcase your brand and promotions to raise awareness and drive engagement with your target audience.
Also known as static banners, they serve as visual representations of your products, services, or brand messaging.
What are the benefits of using image ads?
Strong visual impact
Images capture attention instantly and communicate your brand message effectively.
Visual content is processed 60,000 times faster by the brain than text, making image ads highly effective for immediate brand recognition.
Clean, grid-style layouts featuring diverse product mixes create a compelling first impression that showcases your brand's full range.
High-quality lifestyle photography and product highlights help customers visualize your offerings in real-world contexts.
Extensive reach across inventory
Maximize your campaign’s visibility through Criteo’s comprehensive advertising network.
Reach 90% of Criteo's image inventory with just four core display sizes (320x50, 300x250, 728x90, and 300x600).
Automatic creative generation technology increases conversion volume by 14% and delivers 30% higher return on ad spend.
Access premium publisher networks and high-traffic websites where your target audience spends their time.
Cost-effective performance
Achieve measurable results with efficient budget allocation.
Lower production costs compared to video content while maintaining strong engagement rates.
Flexible file formats (.jpg, .png, .gif) accommodate various creative approaches and budget constraints.
Precise tracking capabilities for clicks and impressions enable data-driven optimization and ROI measurement.
Who should use Image Ads?
E-commerce businesses looking to showcase product catalogs.
Brands wanting to increase awareness and recognition.
Companies launching new products or services.
Retailers promoting seasonal sales or special offers.
Businesses targeting specific demographics or interests.
When to use them?
Campaign launch: at the beginning of marketing campaigns to build awareness.
Product launches: when introducing new products to the market.
Seasonal promotions: during holiday seasons, sales events, or special occasions.
Brand building: when focusing on long-term brand recognition and recall.
Retargeting: to re-engage visitors who have previously interacted with your brand.
Top-of-funnel marketing: when targeting users early in their buying journey.