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What are Coupons?
A coupon is a type of asset (a static image) that can be incorporated into your advertising banners. It serves as an effective tool for promoting temporary on-site sales or special offers.
Visually, a coupon is an additional layer superimposed on top of the banners within the Display inventory. This overlay is primarily used to attract end-users' attention, making them aware of limited-time promotions.
Optionally, this overlay may include a unique URL. When users click on the coupon, it directs them to a dedicated "promotion page" where they can access more information or participate in the offered promotion. This feature enhances user engagement and simplifies the process of availing promotional offers.
In this article, you'll learn: