Forecast your campaign performance

The Forecasting dashboard in the Analytics Module in Criteo Management Center helps you plan and optimize your campaigns.

These forecasts can help you by generating two types of insights:

  • The impact that settings changes can have on your ad set performance. For example, our forecasts could help you understand how an ad set’s controller could affect hypothetical performance. They could also help you project the appropriate controller value you could set to reach a particular target
  • What it will take to reach your goals. For example, how much you would need to invest to get 5,000 sales in the coming month. Or how many visits can you expect with a budget of $25,000 in the next quarter

In this article, learn how to: