Create a Campaign

A Campaign is a framework used to distribute your ads to your audience. Ads are grouped in Ad Sets, which define how they are distributed and to which audience. There can be many Ad Sets per Campaign and many Ads per Ad Set, but you only need one of each to get started.  

Creating a Campaign in Criteo will take a few steps:  

  • Step 1: Setting up Campaign name, goal and spend limit

  • Step 2: Building your first Ad Set 

  • Step 3: Creating your first Ad  

  • Step 4: Previewing your setup