About Custom Campaign
Custom campaigns are a powerful tool that you can use when you need more control over both your marketing campaigns and underlying ad sets. With custom campaigns, you have the flexibility to configure both the campaign and the ad sets to meet you specific needs.
Benefits of Custom campaigns:
Increased flexibility: set up campaigns and ad sets exactly how you want them.
Greater control: have more control over targeting and audience selection.
Customize as you want: create campaigns that are tailored to your unique requirements.
When to use them?
Use custom campaigns when you need more customization options for:
Driving new website traffic efficiently.
Acquiring new customers cost-effectively.
Maximizing sales from both new and existing customers.
Who should use Custom Campaigns?
Custom campaigns are perfect for:
Businesses looking for a wide range of solutions to drive growth.
Experienced campaign managers who want to fine-tune ad sets for their specific audience.
Advanced marketers who need to use advanced targeting options and customize the audience they want to reach.
Where to find it?
Using the left navigation bar, navigate to the Campaigns section in Commerce Growth.
Click on the Create campaign button on the right. You will get an option to either create a GO! campaign or a Custom campaign. Click on Custom Campaign to enter the creation flow.