Create A Campaign
A Campaign is a framework used to distribute your ads to your audience. Ads are grouped in Ad Sets, which define how they are distributed and to which audience. There can be many Ad sets per Campaign and many Ads per Ad set, but you only need one of each to get started.
Creating a Campaign in Criteo will take a few steps:
Step 1: Setting up Campaign objectives and spend limit
Step 2: Building your first Ad set
Step 3: Creating your first Ad
Step 4: Previewing your setup