Skip to main content
Table of contents

Select your audience

Audience targeting shows your ads to the most relevant audiences related to your campaigns' goals.

Build audiences through segments, which group people based on specific characteristics, interests, or shopping behaviors.

When selecting an audience, choose to:

  • Activate Criteo’s AI-powered, automated audiences for Prospecting and Retargeting that continuously drive toward your goals.

  • Build customized segments from two data sources, your first-party data, or Criteo’s shopping intent data.