Brand safety targeting

We are committed to ensuring a trusted and safe advertising experience that aligns with the marketing goals of all our partners. We regularly review our suppliers to ensure that they display ads on sites that adhere to our guidelines.

Criteo provides a global brand safety solution to all advertisers. This solution is applied at no extra cost, across all our clients. By leveraging Double Verify Universal Content Intelligence segments, we filter out bid requests that are not compliant with our supply partner guidelines.

Additional controls are available if needed. These include adjustable controls on additional segments through our Double Verify partnership and allow/deny controls for specific websites and apps.