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Billing and payments

Criteo uses different billing methods, which impact when you pay and how you pay. The billing methods available to you may vary based on the country you operate in.

When you set up your Criteo campaigns, you’ll choose a budget for your ads.

  • You’re always in control of how much you spend and can change your budget at any time. 

  • Depending on the type of campaign, you’ll only pay when someone takes a specific action with one of your ads.