Audience explorer dashboard

The Audience Explorer dashboard provides access to Criteo’s exclusive datasets. After selecting your preferred audience, you will gain insights into the categories and brands they prefer to buy across the Web. 

This report can help you understand which audiences have the highest affinity with your business and help you discover new high-value segments that you can target for customer acquisition in future ad set.
Access the Audience Explorer dashboard under Tools in the Analytics module. 


How to use this report

To access the data available in the Audience Explorer dashboard, start by selecting your seed audience. You can select your website traffic or from your Contact List that has already been uploaded into Criteo through our API or self-serve platform.



Once you’ve selected an audience, you can visualize the Audience Size and the Country Audience Size:
  • Audience Size: Potential users or devices from your selected audience (Note that when several devices can be related to one user, it is counted as “1”)
  • Country Audience Size: All users or devices available within Criteo’s dataset from your specific region

The insights are broken down into two sections:
  • Demographics: Visualize the composition of your selected audience based on the demographics from Criteo’s dataset
  • Gender: Users who regularly buy items relevant to women or men in the past 90 days
  • Purchasing Power: Users who regularly buy items of low, medium, high, or very high pricing range in the past 90 days
  • Interests: Visualize the composition of your selected audience based on the interests from Criteo’s dataset
  • Category Interests: Users who are actively browsing, adding to basket, and/or purchasing specific items in the past 90 days
  • Brand Interests: Users who are actively browsing specific brand names in the past 90 days
How to read the data

Based on your selected audience, Criteo calculates an Affinity Indicator for each of the segments available in Criteo’s dataset from within your country (Gender, Purchasing Power, Brand Interests & Category Interests). 

The higher the Affinity Indicator, the more likely your selected audience is to be interested in the segment than the rest of the users in Criteo’s dataset from your country.
  • % of your Audience: Percentage of users in the selected audience that belong to the segment
  • % of Country Audience: Percentage of users in the country that belong to the segment
  • Affinity Indicator: Score computed based on the relative interest that people from your audience have for a specific segment, compared with Criteo’s dataset from within your country


Getting the most out of Audience Explorer

The Audience Explorer dashboard is a great starting point if you are looking to drive customer acquisition from new, high-value audiences that can help grow your customer base. The dashboard will indicate the best segments for you to target in your future ad sets, where you are most likely to be successful in engaging these new users. 

For example, if you select your website visitors as your seed audience and you see that there is an Affinity Indicator of “5” for the segment “Dog’s Food”, this means that your seed audience is five times more likely to be interested in Dog’s Food than the rest of the users that are part of Criteo’s dataset within your country. 

With these insights, you can create a new ad set using Criteo’s Commerce Audiences and select the segment “Dog’s Food” as your target audience. 

Criteo will then find all users that are in-market for Dog’s Food for your acquisition ad set.