Account Approval Overview
Before your Criteo account can be fully activated, we perform a series of standard checks to confirm that your site complies with Criteo’s Advertising Guidelines, meets our Privacy Policy requirements, and that the business information provided during signup is complete and accurate.
It’s common for our review team to request additional details before granting final approval. In many cases, certain elements of your registration may require clarification or correction, such as missing business information, discrepancies in website content, or privacy-related issues that need to be resolved. When this occurs, we’ll notify you and outline the exact steps you need to take.
Our goal is to help you complete the approval process as quickly and smoothly as possible. Responding promptly to any requests for clarification will help ensure your campaigns can begin without delay.
I have received a notification, what does it mean?
The table below outlines the scenarios where we may need additional information or action before approval can be granted.
Refer to the code provided in your notification for details on the next steps. You may have received more than one code, so please review all of them.
Code | What does it mean? | More information |
1 | A significant issue was found in relation to advertising guidelines non-compliance, and your account has been blocked as a result. This might be related to the products or content on your website or its nature. | Please review our section on Advertising Guidelines |
2 | Your account has been blocked from delivering ads due to an issue that we would like to discuss with you. | Please contact support via our AI agent – look for the blue circle on the bottom right of the CGrowth platform. Enter the phrase “talk to someone” to contact a member of our team. |
3 | We need your help on a Privacy topic. This is often related to topics like cookie banners or the presence of a privacy policy. | Please review our section on Privacy and familiarise yourself with Criteo’s requirements. Make sure your site has all the necessary elements. |
4 | We need your help on an Account Information topic. Generally, this means we had a problem identifying your company – for example, the company registration number needs double-checking, or we need some extra information. | Please review our section on Account Information and familiarise yourself with Criteo’s requirements. Make sure your site has all the necessary elements. |
5 | We need your help on an Advertising Guidelines topic. It might be that there is a specific issue relating to content that is preventing approval. | Please review our section on Advertising Guidelines and familiarise yourself with Criteo’s requirements. Make sure your site has all the necessary elements. |
Requesting a review
Once you have addressed the identified issues either by making updates or providing the requested information, we can run another review.
To request this, email onboarding@criteo.com and let us know you are ready for re-evaluation. Please include your site URL and/or advertiser ID in your message.
How to locate your advertiser ID:
Log in to your Commerce Growth account
Check your browser's address bar. There, you'll see advertiserid=XXXX in the URL, where XXXX is the ID you should reference.