About Criteo Advisor
Criteo Advisor helps you identify practical actions to improve your campaign performance, technical integration, and setup. It gives you tailored recommendations based on your account and an Optimization Score to help you understand where you stand and prioritize the actions that matter most.
How to access Criteo Advisor?
Sign in to Commerce Growth.
From any page, click Advisor in the top-right corner.
Review the recommendations available for your account.
When to use Criteo Advisor?
Use Criteo Advisor regularly to keep your account optimized and discover new opportunities. It’s especially useful:
When setting up your account, to make sure your account, campaigns, technical integration, and tracking are configured correctly.
When you want to improve campaign performance by following recommendations tailored to your setup.
During busy shopping periods, to identify relevant opportunities and check for missing configurations.
As part of your regular account review, since new recommendations may appear as your campaigns evolve.
Frequently asked questions
What does the Optimization Score mean in Criteo Advisor?
The Optimization Score represents the percentage of applicable Criteo Advisor recommendations that you’ve completed for your account.
How is the Optimization Score calculated?
The Optimization Score considers the recommendations relevant to your account and their estimated impact for your business.
How often does the Optimization Score update?
The Optimization Score updates automatically every day as recommendations are completed, become applicable, or no longer apply to your account.
Does a low Optimization Score affect my campaign delivery?
No. The Optimization Score does not directly affect campaign delivery or performance. It helps you identify opportunities to improve your account and prioritize recommended actions.
Do I need to complete every recommendation to reach a 100% Optimization Score?
Yes. A 100% Optimization Score means you’ve completed all recommendations currently applicable to your account. Recommendations remain optional and do not guarantee a specific performance outcome.
Why are there no recommendations in Criteo Advisor?
Criteo Advisor only shows recommendations that are relevant to your account. You may not see any if there are currently no applicable recommendations, or if you’ve already completed them.