Video Ads
Video ads are powerful marketing tools designed to captivate and engage audiences through visual storytelling. These typically short video clips appear before, during, or after online video content on the open internet.
Why choose video ads?
High engagement - Video content captures attention more effectively than static images or text alone, with short-form video content leading this trend.
Social media platforms continue prioritizing videos as the highest-engaging format, revolutionizing how brands connect with their audiences.
The success of short-form video can be largely attributed to the fast-paced nature of online consumption, with attention spans shorter than ever, content that is quick to engage and easy to digest is more likely to capture and retain viewer interest.
Videos can evoke emotions, tell compelling stories, and create memorable impressions on viewers.
Wider reach - With the widespread adoption of smartphones and high-speed internet, video consumption has skyrocketed.
This increased reach lets you connect with different groups of people and places through our large network. It includes direct premium publishers to big SSPs, as well as social media platforms where people spend most of their time.
Enhanced brand recall - Video ads leave lasting impressions on viewers, significantly improving brand recognition.
They effectively convey your brand's personality, values, and unique selling propositions more powerfully than other advertising formats.
Our proprietary Commerce AI further optimizes engagement through predictive bidding, utilizing both video and display ads for a comprehensive full-funnel strategy that maximizes brand impact and conversion potential.
Versatility Across Customer Journey - Video ads excel at targeting users at different journey stages.
They’re effective in attracting new customers with engaging introductions, educating potential buyers with detailed product information, and reinforcing loyalty with personalized content for existing customers.
Who can benefit from video ads?
Businesses of all sizes - from startups to enterprise corporations.
E-commerce retailers showcasing products in action.
Service Providers demonstrating value propositions.
B2B Companies explaining complex offerings.
Local Businesses building community awareness.
Educational Institutions promoting programs and campus life.
Non-Profit Organizations telling impact stories.
Consumer Brands building emotional connections.
Use Video Ads to drive:
Discovery - drive awareness and reach as many users as possible with your video . Make users aware of your product offer/brand. Clients, especially agencies, value that their ads are shown on the most premium desktop and mobile inventory including top-tier websites & apps.
Consideration - leverage online video campaigns as part of your marketing strategy to increase website traffic, enhance visibility, and engage with your target audience in a meaningful way.
Conversion - leverage OLV to drive new customers to maintain a healthy and thriving business. It not only contributes to short-term revenue growth but also sets the stage for long-term success, market expansion, and competitive advantage.
Loyalty - re-engage loyal customers and encourage first-time buyers to make additional purchases. Keep your brand top-of-mind, increase loyalty, and foster long-term customer relationships through strategic retargeting.
Seasonal Promotions - leverage the excitement and urgency of different times of the year with seasonal video campaigns:
Major holidays (Christmas, Easter, Halloween)
Shopping events (Black Friday, Cyber Monday, Back-to-School)
Seasonal changes (Spring, Summer, Fall, Winter)
Special occasions (Mother's Day, Valentine's Day)
Video ads provide unlimited opportunities to drive acquisition or retention tactics throughout the year, tailored to specific audience segments and regional preferences.
Tips for Maximizing Engagement on Video Ads
Online video content is essential for digital marketing, providing a dynamic way to engage audiences. To maximize user engagement, it is important to understand your audience and deliver high-quality content that captures attention and drives meaningful conversions.
Below is a list of recommendations that you can follow to maximize engagement on video ads:
Start with a strong hook to grab viewers’ attention immediately.
Use storytelling techniques to create a compelling narrative.
Videos that evoke emotions are more likely to be remembered and shared.
Showcase your brand and ensure that your logo is visible.
Add captions and subtitles to your videos to ensure users with hearing impairments or viewers who watch videos with the sound off can be reached.
Keep your messaging clear and concise.
End your videos with a strong call to action.
Use your brand’s colors, logos, and fonts to create a cohesive look and feel.
Use videos with an ad duration of 15-20 seconds.
Ensure your videos are optimized for mobile viewing. Use vertical or square formats that fit mobile screens better, and keep the video file sizes manageable to reduce load times.
Use analytics tools to track the performance of your videos (e.g. the Video reports in Commerce Growth).