Set up your Product Catalog

A Product Catalog refers to a structured collection of information about your products. It usually includes details such as product ID, names, descriptions, prices, images, attributes, and other relevant information. It serves as a centralized repository of product data, organized in a way that makes it easy to display products when running Dynamic Ads. It represents the inventory of products that have been imported into Criteo storage after processing your feed.

The Product Feed is a file provided by you that contains information about all of the products or services available on your site. Once an import is set up, your product feed will automatically be fetched and processed regularly by Criteo, ensuring that your ads are displayed with the most up-to-date product information.

With a well-set-up Product Catalog, you’ll also be able to benefit from additional Criteo features, like focusing on the most popular products or creating various product sets to launch ads that contain specific products of your choice.