Plan your campaign performance

Performance planner helps you define and optimize your media plans. Here, you can save, compare and share multiple scenarios of the projected performance of your model and existing ad sets.

Plans can help you by generating two types of insights:  

• The impact changes can have on your ad set performance. For example, our plans help you understand how an Ad Set’s controller could affect hypothetical performance. They also enable you to project the appropriate controller value to reach a particular target.  

• What is needed to reach your goals: For example, how much you would need to invest to achieve 5,000 sales in the coming month. Or how many visits you can expect with a budget of $25,000 in the next quarter. 

Use the left panel on Commerce Growth to select Performance planner under the Manage and Measure section. 

 
Once opened, you will land on the Performance planner library where you will find all the previous plans that have been created or saved by all the users at the account level.

You will notice two options to choose from:  
 
1. Existing ad set plans 
2. Model ad set plans