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Please use the setEmail event if you are passing plain text emails.
In the event that a plain email address is sent, Criteo will then encrypt the user's email address automatically before it is saved in our database. Here is an example of the plain-text email sent in the setEmail event:
{ event: "setEmail", email: "user@example.com" },
In the event that you are unable to pass either an unhashed or hashed email address, please simply pass us an empty string:
{ event: "setEmail", email: "" },
The setEmail event should be added to all of the Criteo event tags that are on your website (e.g. Homepage, Product. AddToCart, Basket, Sales/Conversion), so that the email is passed whenever your website has it available.
Shown here is an example of how this event looks using SHA256 hash in Criteo's Homepage tag.
<!-- Criteo Homepage Tag --><script type="text/javascript"> window.criteo_q = window.criteo_q || []; var deviceType = /iPad/.test(navigator.userAgent) ? "t" : /Mobile|iP(hone|od)|Android|BlackBerry|IEMobile|Silk/.test(navigator.userAgent) ? "m" : "d"; window.criteo_q.push( { event: "setAccount", account: YOUR_PARTNER_ID}, { event: "setEmail", email: "##Email Address##"}, { event: "setSiteType", type: deviceType}, { event: "setCustomerId", id: "##Customer Id##" }, { event: "setRetailerVisitorId", id: "##Visitor Id##"}, { event: "setZipcode", zipcode: "##Zip Code##" }, { event: "viewHome" } );</script><!-- END Criteo Homepage Tag -->