October 2022

🚀 Use cookieless app prospecting to reach potential buyers

As part of the continuous evolution of our audience and targeting capabilities, we have now enhanced Prospecting audiences to also target cookie-less app traffic by connecting contextual signals with commerce data. You can now reach more people ready to buy your products, independent of third-party cookies on both web and app environments, including iOS and Android. Prior to this enhancement, we could reach all cookied users across the app and web inventory, but only cookie-less users who appeared on web environments.

The rollout of this new cookie-less app inventory, utilizing contextual signals, allows you to target a highly valuable group of users in your Prospecting campaigns for increased performance and scale. To learn more about how to take advantage of this enhancement, please reach out to your Criteo representative.

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Prospecting audience

October 2022

What's new October 2022