Get to know Criteo Management Center

Management Center is where you can manage everything about your campaigns. 

In this article, you can read about each of the different modules in Management Center and how you can use them to better control and understand your campaigns.  


Campaigns

This is where you can create and pause campaigns, manage bid strategies, and adjust cost and performance controls. Learn more about managing campaigns below

 

Budgets

Here you can update and monitor your campaign spend. This includes setting daily budgets and seeing how much you’ve spent so far. You can read more on your budgets below. 

 

Analytics

To see detailed campaign performance, the Analytics section has prebuilt dashboards like performance by campaign, and top performing product categories, to help you dig deeper into your data. 

You can also build custom dashboards to show the metrics that matter most to you.

 

Creatives

This is where you can view and manage your ads. Here, you can upload your brand-approved creative elements and add or manage coupons to promote special offers.

Our technology will do the rest – automatically building personalized ads using the layout, color, and call-to-action that will work the best for each person. Your product catalog is set up to automatically send to Criteo on a regular basis so that your ads have the most up-to-date product information. 

 

Criteo OneTag and Product Catalog

In these sections, you can check your latest product catalog import to see if it was successful or if there are issues that need your attention. 

The Criteo OneTag is placed on each page of your website to pass data to Criteo. This data helps our AI engine better understand your website visitors’ journeys and purchase intent, which helps you create more effective ads.  

You can use these sections to make sure that your tags are set up and working properly for maximum performance.

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