Google Analytics
If you rely on Google Analytics as your main reference point for assessing outcomes/measuring results across your marketing partners, it is advisable to link your account. Linking your account enables Criteo to deliver improved performance results for your campaigns. By better understanding your shopper’s behavior on site, Criteo’s AI bidding engines can maximize the efficiency of your campaigns.
With Commerce Growth, you get:
The ability to connect your Google Analytics 4 account to unlock GA4 Specific Features.
Choice to select your attribution method for ad sets allowing for optimization towards GA4 attribution as opposed to Criteo’s default attribution.
Dedicated Third Party Attribution Report in Analyics to make comparing GA4 attributed results to Criteo’s supported attribution scopes.
Follow the steps to connect your Google Analytics Account within a few minutes.