Table of contents
Google Analytics
If you rely on Google Analytics as your main reference point for assessing outcomes/measuring results across your marketing partners, it is advisable to link your account. Linking your account enables Criteo to deliver improved performance results for your campaigns. By better understanding your shopper’s behavior on site, Criteo’s AI bidding engines can maximize the efficiency of your campaigns.
Follow the steps to connect your Google Analytics Account within a few minutes.
Granting Access
Follow the steps to grant access to your Criteo Service Account to connect to your Google Analytics Account.
In the navigation bar, select Settings and go to Account.
Click Connections and select Link an app.
Now, grant access to your Criteo Service Account by adding a new user.
In your Google Analytics account, go to Property Access Management option and Click + sign in the top right corner to add the user.
Paste the copied mail address and Select Viewer under the roles section.
Click on Add button in the top right corner.
Go back to your Commerce Growth platform and click Next.
Add Google Property ID
After successfully granting Google Analytics access, add your Google Property ID on the Commerce Growth Platform and click Next.
Once complete, you will receive a confirmation message on your Commerce Growth screen that your account is connected.
You can find your connected account under Connections.