Brand safety targeting

We regularly review our suppliers to ensure that they display ads on sites that adhere to our guidelines. This is done to ensure we deliver the highest quality advertising and performance.

Criteo provides a global brand safety solution to all advertisers. This solution is applied at no extra cost, across all our clients. By leveraging Oracle Data Cloud’s Contextual Intelligence segments, we filter out bid requests that are not compliant with our supply partner guidelines.

Additional controls are available if needed. These include adjustable controls on additional segments through our Oracle partnership and allow/deny controls for specific websites and apps.