About Coupons

Coupons are static image assets that can be incorporated into your advertising banners to promote temporary on-site sales or special offers. They function as an additional visual layer superimposed on top of banners within the Display inventory, strategically designed to capture end-users' attention and highlight limited-time promotions. 

Optionally, coupons can include a unique URL that directs users to a dedicated "promotion page" when clicked, providing more information about the offer. This enhances user engagement and simplifies the process of accessing promotional offers. 

Why use them? 

• Effectively highlight time-sensitive promotions and special offers. 

• Increase click-through rates by drawing attention to compelling discounts. 

• Create visual emphasis for seasonal campaigns or limited-time events. 

• Improve conversion rates by clearly communicating value propositions. 

• Enhance ad performance without needing to create entirely new creative assets.
  

Who should use them? 

Coupons are ideal for: 

• Advertisers running promotional campaigns with specific discount offers 

• Marketers looking to highlight seasonal sales or special events 

• Brands wanting to communicate limited-time offers effectively 

• E-commerce businesses promoting flash sales or special pricing 

• Any client wishing to display offers or seasonal discounts 

Where to find them? 

You can set up coupons through the Ad set section in your Commerce Growth account: 

1. Using the left navigation bar, go to Campaigns under Manage & Measure section. 

2. Open the Ads tab and click on the Coupons next to the search bar on the right. 

3. Choose to create a new coupon or select from existing ones.