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About ad tracking

Ad tracking helps you understand the effectiveness of your Criteo ads in your third-party analytics solutions. You can leverage it to identify where your ad traffic comes from and which ads are helping to achieve your marketing goals, and more. This information can then be used to make campaign adjustments.

You can configure your Ad tracking in two different ways:

  • Ad set level: This allows you to track the ads attached to the Ad set simultaneously and regardless of their types for the created Ad set

  • Ad level: Let's you have a dedicated tracking set up for each ad

To enable Ads tracking follow these steps:

Ad set level

  1. In the Commerce Growth platform, from the left navigation panel, select Campaigns. The Overview page opens.

  2. Click on the Ad sets tab. Here you will see the list of the Ad sets.

  3. Click on the three dots icon against the Ad set you want to track and then select Ads tracking.

  4. The Edit ads tracking window opens.

  5. Here, you can choose Click tracking parameters and Impression tracking parameters. You can also choose to use them simultaneously.

Ad level

  1. In the Commerce Growth platform, from the left navigation panel, select Campaigns. The Overview page opens.

  2. Click on the Ads tab. Here you will see the list of the Ads.

  3. Click on the three dots icon against the Ad you want to track and then select Edit Ad.

  4. The Edit Ad window opens.

  5. Under the Ad Tracking section, click on Advanced Settings.

  6. Here you can set up click and impression trackers that are specific to the chosen Ad.

Different Click Tracking options are available depending on the Ad type selected, as follows:

  • General Tracking - Track the whole ad with one Prefix (Pre-pend URL) and/or Suffix (URL query-string parameters).

    • Applicable to: All ad types

  • Track ad element - Track ad element with different Prefixes (pre-pend URL) and/or Suffixes (URL query-string parameters). You can set up trackings per banner elements (Logo Zone, Product Zone, Branding Image Zone and Whole Zone.

    • Logo and Product are applicable only to: Dynamic Product Ad, Dynamic Native Ad, and Showcase Ad

    • Branding Image is applicable only to: Showcase Ad

    • Product and Whole Zone is applicable only to: Rich Media Ad

    • Whole Zone is applicable only to Image Ad, Adaptive Ad, Video Ad and VAST/VPAID Ad

  • Track ad sizes - Track each Ad size separately.

    • Applicable only to: Image Ad, Video Ad, 3rd-party HTML Ad, and Rich Media Ad

  • Advanced click tracking - use the radio buttons to control the following advanced click-tracking settings:

    • Apply to any coupons on this ad - ON/OFF (only for general tracking)

    • No landing URL encoding - ON/OFF

    • No macro values encoding - ON/OFF

You can preview and test the tracking setup before and after the launch in both ad and ad set levels. Use the Preview window to see what your creatives will look like for a selected ad set.

To download a .csv file of all URL tracking, click on the Download all URL tracking button.